معرفی
Dr. Claudia Höck is a Lecturer at the Institute of Marketing, Chair of Marketing & Branding, University of Hamburg Business School. She has held academic roles at the University of Hamburg since 2002, including Assistant Professor at the Institute for Industrial Management and Organization.
- Academic Affiliation: University of Hamburg Business School
- Current Role: Lecturer in Marketing & Branding
- Previous Roles: Assistant Professor (2002-2008), Research Assistant (1997-2002)
Her research interests span strategic marketing, branding, online media products, conjoint analysis, and environmental management in manufacturing. Publications focus on:
- Sports venue management and fan satisfaction
- Digital marketing strategies and media innovation
- Quantitative methods in marketing research
- Sustainable operations and environmental policies
Recent work examines live event consumption patterns (2011), multi-purpose stadium interfaces (2010), and statistical approaches to visitor satisfaction (2007). Earlier publications (2001-2004) address environmental management frameworks and digital product marketing.
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