معرفی
Henrik Sattler is a Professor of Marketing & Branding at the University of Hamburg Business School, where he leads the Institute of Marketing. He has held visiting positions at MIT, Cornell University, Australian Graduate School of Management Sydney (UNSW), and the University of Technology Sydney.
- Spokesperson for DFG-funded research unit FOR 1452 (2015-2023)
- Founder of the Center for Brand Management and Marketing (ZMM) in 2003
His research focuses on brand management, social media marketing, and marketing of hedonic media products. Publications span top-tier journals including Journal of Marketing, Marketing Science, and PNAS. His work has received over 7,898 citations (h-index: 43).
Recent publications analyze:
- Brand preference measurement techniques
- Social media's paradoxical effects on loneliness
- Word-of-mouth dynamics in digital environments
- Brand positioning through country-image fit
Scientific honors include:
- Best Paper Award (German Academic Association for Business Research - VHB, 2010)
- Shortlisted for Robert D. Buzzell MSI Best Paper Award (2011)
- Ranked among top 1% business administration researchers in Germany
He serves on the Scientific Advisory Boards of Brand University of Applied Sciences (Hamburg) and DVJ Insights (Utrecht), and has consulted for major companies like Beiersdorf, Henkel, and Unilever.
