معرفی
Prof. Dr. Franziska Völckner is a Professor of Marketing at the Department of Marketing and Brand Management, WiSo Faculty (School of Business, Economics and Social Sciences) of the University of Cologne since 2007. Her research focuses on Brand Management, Marketing in Digital Environments, Customer Experience Management, and Market Research, with a particular emphasis on brand image analysis and digital marketing trends.
- Habilitation in Business Administration, University of Hamburg (2006)
- Doctoral degree, University of Hamburg (2003)
Her work explores the intersection of marketing theory and practice, including gamification effects, brand positioning strategies, celebrity marketing, and pricing psychology. She contributes to the Key Research Initiative: Analytics and Transformation and is affiliated with the ECONtribute: Markets & Public Policy Cluster of Excellence.
Scientific awards include:
- 2017 Editors’ Citation Award (Journal of Interactive Marketing)
- 2013 Best Overall Conference Paper Award (Australian & New Zealand Marketing Academy)
- 2011 VHB Best Paper Award
- 2008 VHB Young Academics Best Paper Award
She serves on the University Council of the University of Cologne (since 2016) and contributes to interdisciplinary research projects under the Social and Economic Behavior Key Profile Area. Her publications span marketing strategy, brand extension dynamics, and digital consumer behavior.
