معرفی
Prof. Dr. Alexander Himme is Dean of Programs and Associate Professor of Management Accounting at Kühne Logistics University (KLU) in Hamburg, Germany. He joined KLU in 2015 after holding academic positions at Vlerick Business School (Belgium) and as Post-Doc at Universities of Cologne and Passau. His international experience includes Visiting Scholar positions at Stanford University and UCLA. Himme holds a PhD in Management Accounting and Marketing from the University of Kiel, where he also completed his Diploma in Business Administration. He received his Habilitation from the University of Cologne in 2014.
His research focuses on the intersection of accounting and marketing, specializing in performance measurement, valuation of intangibles (brands, customer equity, corporate reputation), marketing accounting, and cost management. His work examines how non-financial metrics impact accounting outcomes, particularly the cost of capital and financial performance. Key research streams include: the financial impact of market share in digital economies; corporate communication strategies during layoffs; and the relationship between brand investments and financial health.
Analysis of his publications reveals strong interdisciplinary focus bridging accounting and marketing, with methodological expertise in meta-analysis, econometric modeling, and large-scale empirical validation. Recent work explores digital transformation's impact on traditional business metrics, demonstrating how digitalization alters fundamental relationships like market share-profitability. His research consistently addresses practical managerial challenges with rigorous empirical frameworks.
Significant awards include:
- Best Paper Award of the VHB Marketing Section (2025)
- Best Teaching Award at KLU (2016, 2018, 2020, 2021, 2024)
- Best Paper Award at EIASM Interdisciplinary Workshop (2018)
- Finalist for Best Paper Award of German Academic Association for Business Research (2019)
- Nomination for Sheth Foundation/Journal of Marketing Award (2023)
As primary advisor, he supervised Felix Anton Sklenarz's doctoral research on brand value during disruptions, which won the Science Prize of German Brands Association (2023). He teaches across bachelor, master and executive programs at KLU and internationally, covering financial accounting, management control, and budgeting. His pedagogical approach emphasizes case-based learning informed by Harvard Business Publishing methodologies.
He leads curriculum development as Dean of Programs and maintains active industry connections through corporate workshops on cost management and marketing accountability. His research team collaborates internationally with co-authors from multiple European institutions.
