معرفی
Bonnie Simpson is a Professor in the Department of Management & Organizational Studies at Western University (London, Ontario, Canada). She holds a PhD in Marketing from the University of Calgary (2012), an MSc in Sport Management from the University of Windsor (2007), and a BSc in Sport Management from Brock University (2003). Her academic career includes teaching and research roles since 2013, focusing on consumer behavior, marketing research, and sustainability. She has received notable awards including the Emerald Citations of Excellence Award (2016) and the Sheth Foundation Doctoral Consortium Fellowship (2011).
Her research interests span Sustainability, Social Influence, Corporate Social Responsibility, and Prosocial Behavior, with emphasis on how social norms and identity shape consumer decisions. Her work has been published in top journals like Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Ethics.
- Recent grants include CIHR funding for food literacy interventions (2018) and SSHRC grants investigating food waste and resource scarcity (2017–2024).
- Teaching accolades include Western University’s Students’ Council Teaching Honour Roll (2013–2018).
- Professional service roles include Research Ethics Board membership and leadership in the Human Environments Analysis Laboratory (HEALab) at Western University.
- Her research team includes collaborations with institutions like Radboud University (Netherlands) and the Ivey School of Business.
Her work bridges academic and applied domains, addressing challenges in sustainable consumption, ethical marketing, and organizational CSR initiatives.
