معرفی
Ayan Ghosh Dastidar is an Assistant Professor at the School of Business, Clark University. His research focuses on Quantitative Marketing Strategy, particularly leveraging digital and social media marketing for B2B engagement, healthcare, and societal impact. He holds a Ph.D. in Marketing (Georgia State University, 2022), an M.S. in Applied Statistics & Informatics (IIT Bombay, 2012), and a B.S. in Statistics (St. Xavier’s College, 2010). Prior to academia, he worked as a Data Scientist at HSBC.
Education:
- Ph.D. in Marketing, Georgia State University, 2022
- M.S. in Applied Statistics & Informatics, Indian Institute of Technology Bombay, 2012
- B.S. in Statistics, St. Xavier’s College (Kolkata), 2010
Research Interests: Ayan combines econometric modeling and machine learning to study marketing’s societal spillovers, such as TV advertising’s role in public health crises and B2B engagement via LinkedIn. His work emphasizes advancing social good through strategic marketing.
Key Themes in Articles: Recent studies explore B2B customer engagement via LinkedIn content strategies, TV advertising’s impact on social distancing during pandemics, and longitudinal analyses of brand personality effects. Earlier work includes customer-centric frameworks for habit-driven marketing.
Awards & Grants:
- Best Doctoral Fellow Research Proposal (Marketing Strategy Consortium 2020)
- Clyde Kitchens/Thoben Elrod Research Grant (Georgia State U)
- GTA Teaching Excellence Award (Robinson College of Business)
- Nominated for AMA-Sheth Doctoral Consortium
Teaching & Advising: Recognized for teaching excellence, Ayan advises doctoral students on marketing analytics and social impact research. His grants include support from Georgia State University’s doctoral programs.
