Orhan Bahadır Dogan

Orhan Bahadır Dogan is an Assistant Professor of Marketing & Supply Chain Management at the Michael F. Price College of Business, University of Oklahoma. He holds a Ph.D. in Marketing from Georgia State University (2021) and a Master’s degree in Marketing from the same institution (2013). His undergraduate degree in Business Administration was obtained from Marmara University (2011), with a semester abroad at SRH Hochschule Berlin (2010).

• Ph.D. in Marketing, Georgia State University, Atlanta, GA, 2021
• M.S. in Marketing, Georgia State University, Atlanta, GA, 2013
• B.S. in Business Administration, Marmara University, Istanbul, Turkey, 2011
• Semester Abroad, SRH Hochschule Berlin, Germany, 2010

Professor Dogan’s research bridges Empirical Marketing Strategy and Technology, focusing on Customer Wellness, Stakeholder Engagement, and Sharing Economy dynamics. His work investigates how digital nudges via wearable technology can enhance physical activity and wellness, while also addressing operational effectiveness in ridesharing platforms through commission schemes. Key methodologies include econometric modeling, panel data analysis, and behavioral economics.

His published and working papers emphasize technology-driven marketing and data analytics in sharing economy and digital wellness. These studies employ machine learning, field experiments, and platform ecosystem analysis to solve real-world marketing challenges.

• Lisa Scheer Dissertation Award First Runner-Up, Marketing Strategy Consortium, 2020
• GTA Teaching Excellence Award, Georgia State University, 2020
• Best Paper in Customer Engagement, Winter AMA Conference, 2018
• Alley-Rayonier International Business Scholarship, 2023 & 2024
• Research Grant, Clyde Kitchens/Thoben Elrod/Delta Sigma Pi Doctoral Fellow, 2021

At the University of Oklahoma, he teaches Marketing Research and Marketing Analytics to undergraduates, with teaching effectiveness ratings above 4.7/5. His approach integrates industry examples and guest lectures from companies like Coca-Cola, Delta Airlines, and Home Depot. He also served as Vice-Chair of Online Engagement for the American Marketing Association's Doctoral Student SIG (2018-2020).