معرفی
Jing Yang is an Associate Professor of Management at Emmanuel College, where she has been a faculty member since 2013. She teaches courses in marketing principles, consumer behavior, marketing research, advertising, and strategic management. Prior to Emmanuel, she taught at Roger Williams University and Penn State Harrisburg. Her academic training includes a Ph.D. from the University of Massachusetts Amherst, an M.S. from the National University of Singapore, and a B.Eng. from Wuhan University.
- Ph.D., University of Massachusetts Amherst
- M.S., National University of Singapore
- B.Eng., Wuhan University
Dr. Yang's research centers on marketing strategy, brand equity, corporate social responsibility (CSR), B2B marketing, and the application of IT analytics in marketing. She investigates how CSR initiatives influence brand perception and firm performance, and how social media platforms affect CSR communication effectiveness. Her work also extends to marketing education, particularly student responses to grading patterns.
Her recent publications show a strong thematic focus on CSR, brand equity, and B2B marketing, with a methodological emphasis on quantitative analysis and empirical modeling. These works appear in journals such as the Journal of Business Ethics, Journal of Marketing Education, and Marketing Intelligence & Planning, reflecting a blend of ethical, educational, and strategic marketing perspectives.
Her scientific awards include the Penn State Harrisburg Faculty Travel Grant, the AMA Sheth Foundation Doctoral Consortium Fellowship, the INFORMS Marketing Science Doctoral Consortium Fellowship, the Harold Hardy Scholarship, and the Wuhan University Outstanding Graduate Award.
- Penn State Harrisburg Faculty Travel Grant
- AMA Sheth Foundation Doctoral Consortium Fellow
- INFORMS Marketing Science Doctoral Consortium Fellow
- Harold Hardy Scholarship, Isenberg School of Management, UMASS
- UMASS Graduate Student Travel Grant
- Wuhan University Outstanding Graduate Award
Dr. Yang has received research support through competitive travel grants and fellowships, enabling her to present at national and international conferences. While no formal advising or grant leadership roles are mentioned, her active publication record and conference participation indicate sustained scholarly engagement. She has not disclosed involvement in any specific research labs or collaborative teams.
