Begum Kaplan

Begum Kaplan is an Assistant Professor of Marketing in the College of Business and Management at Lynn University. She holds a Ph.D. in Marketing from the University of Massachusetts Amherst, an M.B.A. from Nova Southeastern University, and dual Bachelor's degrees in Global and International Affairs from Bilkent University (Turkey) and Binghamton University (NY). Her research focuses on enhancing consumer well-being through AI, emotions, religiosity, and big data analysis, with a commitment to socially impactful marketing.

Education:

• Ph.D., Marketing, University of Massachusetts Amherst
• M.B.A., Business Administration, Nova Southeastern University
• B.S./B.A., Global and International Affairs, SUNY Binghamton and Bilkent University

Research Interests:
Her work explores AI ethics, consumer religiosity, brand recognition, and pro-environmental behavior. Recent studies include awe’s impact on pro-environmental actions, AI naming’s role in trust, and religiosity’s influence on consumer-brand interactions.

Awards:

• 2022-2023 Lynn University Scholarship and Creative Activities Award
• 2018 Academy of Marketing Science Doctoral Consortium Fellow
• 2017 Harold E. Hardy Award (UMass Amherst)

Teaching:
She emphasizes interactive, student-centered learning in courses like Principles of Marketing and Digital Marketing Strategies. Her philosophy prioritizes critical thinking and diverse learning approaches.

Professional Activities:
Member of the American Council on Consumer Interests (ACCI), Certified Associate in Project Management (CAPM), and former faculty at Florida International University/Johnson & Wales University.