معرفی
Aras Alkış is an Assistant Professor of Business Administration at TED University, specializing in marketing strategies. He holds a Ph.D. from Koç University with dissertation research on empirical modeling in marketing, advised by distinguished professors in the field.
His academic expertise includes:
- Strategic brand development
- New product innovation processes
- Social media marketing analytics
- Digital consumer behavior
Professor Alkış teaches courses in Brand Management, New Product Development, and Research Methods. He has supervised 15+ graduation projects and develops curriculum integrating practical marketing applications.
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