معرفی
Zeynep Gürhan Canlı is a Professor in the Business Administration - Marketing department at Koç University within the College of Administrative Sciences and Economics. She holds a PhD from New York University (1997) and previously served as tenured faculty at the University of Michigan, Ross School of Business (2003).
- PhD, New York University (1997)
- MBA, Boğaziçi University (1992)
- BBA, Boğaziçi University (1989)
Her research focuses on consumer behavior, information processing, and consumer experiences, particularly examining brand image, corporate responsibility, consumer privacy, and consumer-technology interactions. Recent publications explore AI's impact on brand trust, digital surveillance perception, robot mind perception, and temporal dimensions of consumer decision-making.
Key publication trends include:
- Human-AI interaction dynamics
- Digital privacy and ethical consumption
- Mind perception in technology contexts
- Temporal behavioral economics
- Brand trust mechanisms
- Consumer mindset abstraction
Scientific recognitions:
- Multiple teaching awards (Koç University, NYU)
- Editorial board memberships in top journals
- Best paper awards at academic conferences
- Outstanding reviewer recognitions
- Fellowship in AMA Doctoral Consortium
Administrative roles include: Director of Graduate School of Business, Dean of College of Administrative Sciences and Economics, Vice President for Academic Affairs, and Acting President at Koç University.
