معرفی
Anurag Hingorani is a Senior Lecturer in the Marketing Discipline Group at the University of Technology Sydney (UTS) Business School. He currently serves as the Bachelor of Business Director and previously held roles including Deputy Head and Associate Head (Education) of the Marketing Department. His teaching focuses on marketing communication, consumer behavior, and interactive communication at both undergraduate and postgraduate levels.
Dr. Hingorani holds a PhD in Marketing from Drexel University, an MBA from Syracuse University, and a BPharm from the University of Mumbai. His research explores body image, advertising effectiveness, visual metaphors, and marketing education. He has presented work at conferences such as the European Advertising Association, ANZMAC, and Yale University’s China India Insights Program.
He has received multiple teaching awards, including the UTS Business School Top Teacher and Top Subject Awards (2022–2024) and the Emerald Literati Network Award for Excellence (2013). His service includes Track Chair roles for healthcare marketing conferences and peer review for journals like the Australasian Marketing Journal and International Journal of Pharmaceutical and Healthcare Marketing.
His funded research includes studies on television preferences and personality correlations (1997 grant), and he has collaborated on projects involving healthcare marketing and advertising variation. Teaching responsibilities include courses in advertising research, marketing foundations, and advanced marketing communications.
