معرفی
Dr. Eddie Luo is a Lecturer in Marketing at the University of Kent's Kent Business School. He holds a PhD in Business Management from a joint program at Southwest Jiaotong University and the University of Sussex, along with a BSc in Management Information Systems. Prior to his current role, he served as Head of Marketing and Director of Global Engagement at Southwest University of Political Science and Law, China.
Eddie’s research focuses on consumer behaviour and psychology across domains such as marketing communications, innovation adoption, tourism, and entrepreneurship. His work has been published in journals like Journal of Advertising Research, Journal of Travel Research, and European Journal of Marketing. He has led multiple research projects, including grants from China’s National Natural Science Foundation.
As an academic, Eddie serves as Associate Editor of the Journal of Advertising Research and reviewer for journals like the European Journal of Marketing. His recent awards include the 2024 Emerald Literati Outstanding Reviewer Award. He supervises students exploring topics such as digital/social media marketing, corporate sustainability communication, and consumer compensatory behavior in online contexts.
