Graham Massey

Graham Massey is a Senior Lecturer at the University of Technology Sydney (UTS), based in the Marketing Discipline Group within the UTS Business School. He holds a PhD in Marketing from the University of New South Wales. His research focuses on cross-functional working relationships between Marketing, Sales, and R&D managers during new product development (NPD), emphasizing structural equation modeling and data from multiple managerial perspectives.

Key research interests include identifying factors influencing effective/ineffective cross-functional relationships, conflict management, and organizational learning. He has published in leading journals like European Journal of Marketing, Industrial Marketing Management, and Journal of Business and Industrial Marketing, and co-authored chapters in the Oxford Handbook of Strategic Sales and Sales Management.

Awards include the Emerald Literati Network Award (2005) and Best Paper at the UK Academy of Marketing Conference (2008). He serves on editorial boards for Industrial Marketing Management and Australasian Marketing Journal, and reviews for several top-tier journals.

Professional Activities include core membership in UTS’s CMOS Research Centre, participation in international conferences (e.g., ANZMAC, EMAC, ISPIM), and collaboration with institutions like Penn State’s Institute for the Study of Business Markets. He has secured research funding for projects such as the NSW Government CX Survey Master Questionnaire design (2021).

Teaching responsibilities include Postgraduate Marketing Management courses at UTS.