Sorush Sepehr

Dr. Sorush Sepehr is a Lecturer in the Marketing Discipline Group at the University of Technology Sydney's Business School. His research focuses on consumer behavior and marketing from sociological and cultural perspectives, particularly examining power dynamics in market relations and consumer experiences through qualitative methods like critical discourse analysis. He teaches marketing communications, strategic international marketing, and consumer behavior.

Education:

• PhD in Marketing, University of Newcastle, Australia
• Master of Business, Ferdowsi University of Mashhad, Iran
• Bachelor of Business, Ferdowsi University of Mashhad, Iran

Research Interests: Dr. Sepehr’s work explores consumer acculturation, media representation of vulnerability, and the role of cities in fostering intercultural interactions. He investigates how urban environments and digital platforms mediate immigrant integration and cultural identity. Recent studies include the impact of social media on neoliberal multiculturalism and the role of cities in bridging home-host country divides.

Teaching & Service:

• Developed and taught courses like Omnichannel Marketing Strategy and Strategic International Marketing.
• Peer-reviewed for journals including Journal of Advertising, Australasian Marketing Journal, and International Journal of Human-Computer Interaction.
• Presented research at ANZMAC, ACR, and Consumer Culture Theory conferences.