Anjala S. Krishen

Anjala S. Krishen is a Professor and Chair of Marketing & International Business at the Lee Business School, University of Nevada, Las Vegas (UNLV). She serves as Interim Dean of the Lee Business School and was appointed as Associate Dean of Executive Education and Corporate Engagement in 2025. Her research bridges marketing, consumer behavior, and analytics, with a focus on decision-making in complex environments, e-marketing, and social networking.

• B.A., Anthropology, Rice University
• B.S., Electrical Engineering, Rice University
• M.B.A., Virginia Polytechnic Institute
• M.S., Marketing, Virginia Polytechnic Institute
• Ph.D., Marketing, Virginia Polytechnic Institute

Her research explores heuristics in consumer decision-making, AI and data-driven marketing, sustainability, and the impact of social media on behavior. She has pioneered theories on oppositional frameworks in decision-making and the role of contrast in simplifying choices.

Recent publications highlight trends in marketing analytics, AI-human collaboration, sustainable practices, and social media’s influence on consumption. These works span disciplines such as computer science, environmental studies, and psychology.

Notable awards include:

• UNLV Foundation’s Distinguished Teaching Award (2015)
• Barrick Scholar Award (2016)
• Faculty Opportunity Awards (2014, 2016)

Krishen teaches marketing research, consumer behavior, and internet marketing at both undergraduate and graduate levels. She has also delivered a TEDx talk on oppositional thinking in decision-making and is a marathoner with a Taekwondo black belt.