Cheryl-lyn Ngoh
استادیار · Multichannel Retailing
California Polytechnic State Universityمعرفی
Cheryl-lyn Ngoh serves as an Assistant Professor of Marketing within the Orfalea College of Business at California Polytechnic State University.
Her educational qualifications include:
- Ph.D. in Business Administration (specialization: Marketing) from Ambassador Crawford College of Business & Entrepreneurship at Kent State University
- Data Analytics Certificate from Kansas State University (2017)
Dr. Ngoh's research centers on multichannel and omnichannel retailing, channel choice, and consumer decision-making. She investigates consumer responses to retailer-initiated channel strategies and their impact on shopping behavior through mixed-methods research including surveys, scenario-based experiments, and secondary data analysis. She is proficient in business analytics, data mining, and marketing research using tools such as Python, SPSS, Excel, R, and SAS.
She currently teaches Marketing Research and possesses additional skills in social media and web analytics. Outside academia, she enjoys cooking, journaling, beach outings, traveling, and family time.
