Anjala Krishen

Anjala Krishen, Ph.D., holds the Mel Larson Endowed Chair of Marketing and serves as Interim Dean of Lee Business School at the University of Nevada, Las Vegas. With a Ph.D. in Marketing with a Psychology minor from Virginia Tech (2007), an MBA (2004), and a B.S. in Electrical Engineering (1990), she combines interdisciplinary expertise with over 15 years of academic and industry experience.

• Ph.D., Virginia Tech (2007)
• MBA, Virginia Tech (2004)
• M.S., Virginia Tech (2004)
• B.S., Rice University (1990)

Her research focuses on marketing analytics, consumer behavior, and digital marketing, with significant contributions to AI applications, sustainability, and social media ethics. She has authored over 20 peer-reviewed articles analyzing topics such as consumer empowerment, LGBTQ+ BIPoC student experiences, and ESG score impacts on firm performance.

Recent publications explore hybrid human-AI intelligence, metaverse marketing, and creative thinking for sustainable business. She teaches MKT 720: Marketing Research at UNLV, emphasizing data analysis, research design, and consumer behavior through hands-on projects and technology integration.

• Best Graduate Instructor, Virginia Tech (2007)
• UNLV Alumni Outstanding Faculty (2019)

Dr. Krishen's industry background includes IT management roles at Oracle Corporation and American Electric Power, complementing her academic career with practical business insights. She actively explores transportation policy analysis and kiosk retailing dynamics through interdisciplinary frameworks.