John Dillard

Dr. John Dillard is an Associate Professor in the Department of General Business, Marketing and Supply Chain at the University of Houston-Downtown (UHD), where he has taught since 2010. His academic appointments include prior positions at the University of Maryland System, University of Tulsa, Virginia Tech, and University of Arkansas. He holds a Ph.D. in Marketing from the University of Arkansas with supporting concentrations in Management and MIS/Statistics, complemented by industry experience as a founding partner of AVALA Marketing Group and Center for Strategic Management and Marketing.

Research Focus: Dr. Dillard specializes in consumer behavior analytics with emphasis on Customer Defection, Net Promoter Score optimization, Loyalty Mechanics, and Leisure Motivation. His work bridges theoretical marketing frameworks with practical applications in automotive, retail, and services industries. Key research streams include digital sales viability, customer retention economics, and motivational drivers in recreational activities.

Publications: His scholarly output demonstrates consistent engagement with marketing strategy evolution, spanning 1975-2023. Early career research centered on logistics and transportation economics, transitioning to consumer behavior in the 2000s, with current focus on digital marketing transformation and leadership dynamics. Recurring themes include satisfaction metrics application, decision-making psychology, and strategic adaptation to market disruptions.

Awards & Service:

• Sigma Iota Epsilon Honor Society recognition
• Program Coordinator for UHD institutional research initiatives including brand strategy development and donor evaluation
• Committee leadership: Grievance Panel, Faculty Development, Rank & Tenure, and Curriculum committees across university/college/department levels

Instructional Portfolio: Teaches core marketing courses including Marketing Research (MKT 4306), Principles of Marketing (MKT 3301), and Marketing Management (MBA 6208) at undergraduate and graduate levels, with consistent teaching load across 2020-2025 academic cycles.