Sripriya Jayasankar

Sripriya Jayasankar is a Senior Lecturer in the Department of General Business, Marketing and Supply Chain at the University of Houston-Downtown (UHD). With over five years of teaching experience, she specializes in marketing education, particularly in the consumer health and wellness industry, and focuses on enhancing student engagement through experiential learning.

• Degrees: MBA in International Marketing (Thunderbird School of Global Management), PG Diploma in Garment Manufacturing & Fashion Merchandising (National Institute of Fashion Technology), BS in Mathematics (University of Delhi)

Her research explores digital consumer behavior, demographic shifts in global markets, and the integration of artificial intelligence in marketing strategies. She has also investigated the impact of service learning on student motivation and academic rigor.

At UHD, she teaches Principles of Marketing (MKT 3301) and International Marketing (MKT 3304), with a focus on active learning practices and high-impact pedagogical methods like study abroad programs and simulations.

She actively participates in faculty development workshops through UHD's CTLE and TTLC, including certifications in course design alignment, academic integrity, and student-centered teaching. Her service roles include committee memberships and judging at academic competitions.