Alessandro Gandolfo

Assoc. Prof. Alessandro Gandolfo is an Associate Professor at the Department of Information Sciences and Technologies, University of Zadar. He teaches courses in Information Institution Management and Marketing in Publishing and Bookselling. His research focuses on marketing strategies within information institutions, market research, consumer behavior analysis, and strategic marketing. He emphasizes digital transformation's impact on marketing practices and sustainability in business operations. Key research areas include post-pandemic cultural institution recovery, taxation policies for sin goods, and circular economy models. His work spans both theoretical frameworks and practical applications in sectors like banking, retail, and tourism. Prof. Gandolfo actively contributes to academic discourse through platforms like Google Scholar and CRORIS. He holds a Ph.D. and has advised numerous studies on consumer behavior and market dynamics.

• Educational Background: Advanced degrees in economics, management, and marketing.
• Professional Affiliations: Member of academic committees and industry advisory boards.

His research demonstrates interdisciplinary approaches combining quantitative and qualitative methods. Notable projects include analyses of social banking challenges, CSR communication in emerging economies, and reverse logistics in market-driven enterprises. He maintains active consultations via email and post-class meetings.