معرفی
Valentina Mazzoli is a Temporary Assistant Professor at the University of Verona's Department of Management. She holds a PhD and previously served as a Post-Doc Research Fellow in Marketing at the University of Florence, alongside roles at the University of Pisa and University of Roehampton (UK). Her research focuses on brand management, consumer-brand relationships, sustainability, CSR, and digitalization. Key areas include ethical marketing, consumer behavior in e-commerce, and sustainable last-mile logistics. She contributes to the Logistics and Supply Chain Management research group, exploring strategies for circular economy and resilience. Mazzoli teaches modules on digital tools for territorial management and advanced quantitative research methods. Active in academic governance, she serves on the Department Management Council and participates in committees related to research quality and third mission initiatives.
- Education: PhD in Marketing; Post-Doc at University of Florence
- Research Interests: Sustainability in consumer behavior, CSR, omnichannel strategies, and logistics optimization
- Recent Focus: Impact of sustainability messaging, luxury brand digital communication, and metaverse entry strategies
- Teaching: Master’s courses on territorial heritage promotion and PhD-level quantitative research methods
Her work integrates interdisciplinary approaches, such as neuromarketing and behavioral tracking, to address contemporary challenges in retail, tourism, and fashion industries. She is affiliated with the LOOP Research Center, advancing management practices for circular economy and sustainability.
