معرفی
Prof. Valentina Chkoniya is a full professor and researcher at the Systems for Decision Support (SDS) department of Universidade de Aveiro, Portugal. With over 20 years of experience, she specializes in marketing research, data science, and sustainable supply chain strategies. Her work bridges academic research and practical business solutions, focusing on consumer behavior analysis, digital transformation, and innovation in maritime logistics.
Education & Background: She holds a PhD in technical sciences and has earned a specialist title in marketing. Her interdisciplinary expertise spans from early career contributions in maritime systems engineering to modern applications of data science in consumer studies.
Research Focus: Key areas include:
- Marketing strategies in digital age contexts (e.g., perfume e-commerce, smartphone usage trends)
- Sustainable development in fisheries and agri-food sectors
- Consumer neuroscience applications in crisis communication
- Green logistics and hydrogen energy in maritime transport
Publications Overview: Over 50 peer-reviewed works span consumer behavior, digital marketing, and sustainable supply chains. Recent trends emphasize maritime decarbonization (hydrogen fuels), post-pandemic service innovations, and AI-driven decision-making in logistics.
Awards & Affiliations: Indexed in SCOPUS and Web of Science. Active in international research networks like the NEXUS innovation agenda for digital-green logistics.
Professional Contributions: Co-founded the DSS-Lab at Universidade de Aveiro, leading projects on creative learning in bio-economy and policy modeling. Engaged in collaborative initiatives with Portuguese state institutions like DOCAPESCA to promote nutritional education.
