Letizia Alvino

Letizia Alvino is an Assistant Professor at Delft University of Technology, specializing in Consumer Neuroscience, Marketing, and Entrepreneurship. Her research focuses on applying neuroscience tools to study consumer behavior, particularly in the domains of wine, advertising, and sustainable consumption. She contributes to the UN Sustainable Development Goals through studies on circular economies and sustainable healthcare strategies.

Her work bridges neuroscience and marketing, using methods like electroencephalography (EEG) and eye-tracking to analyze how consumers perceive products and brands. Key collaborations include studies on circular healthcare economies and neuromarketing applications in advertising effectiveness. Alvino has authored influential books and datasets, including Creating a Circular Healthcare Economy and coded neuromarketing literature reviews.

Alvino’s research also addresses sustainable consumption patterns, exploring how consumers respond to product attributes and sustainability claims. Her articles frequently analyze the interplay between rational and emotional decision-making processes. Awards and recognitions include an h-index of 23 and over 230 citations. She actively disseminates findings through peer-reviewed journals and media engagements like the Circular Economy Knowledge Agenda project.