معرفی
Jesper Clement is an Associate Professor at Copenhagen Business School's Department of Marketing, where he leads the SenseLab at the Decision Neuroscience Research Cluster (DNRC). His research focuses on the interdisciplinary intersection of neuroscience and consumer behavior, employing advanced biometric methodologies to examine decision-making processes. Clement directs projects bridging brain research with behavioral analysis, positioning him at the forefront of neuromarketing research.
Research Focus
Clement's research encompasses several interconnected domains:
- Consumer Neuroscience: Investigating neural mechanisms behind consumer choices using eye-tracking and biometric tools
- Sustainable Consumption: Examining food waste reduction, circular economy adoption, and eco-conscious behaviors
- Cross-cultural Decision Making: Analyzing cultural variations in consumer responses through international studies
- Sensory Marketing: Exploring how visual and sensory data influence product valuation
Research Publications
Clement's recent publications (2021-2025) demonstrate a methodological focus on experimental and biometric approaches applied to sustainability challenges. Dominant themes include circular economy implementation, food waste reduction strategies among youth, health-influenced consumption patterns, and visual persuasion in digital contexts. His work frequently employs cross-cultural comparisons, particularly in Mediterranean and African markets.
Laboratory Leadership
As head of SenseLab, Clement oversees a specialized facility conducting neuromarketing research through:
- Eye-tracking technology for visual attention mapping
- Biometric measurements during decision tasks
- Experimental protocols combining economic and neuroscientific methods
