معرفی
Alan Gilchrist is Head of Department and Senior Lecturer in Marketing at Lancaster University Management School. He also serves as Marketing Director for Quantum Base PLC since 2016, leading its successful AIM listing on the London Stock Exchange in 2025. His research focuses on commercializing nascent technologies and organizational strategizing, combining ethnographic methods with action research. Key areas include quantum mechanics applications, environmental engineering, and AI deployment.
Education: BA (Philosophy) from King's College London, MBA from Salford University Business School, and PhD in Marketing from Lancaster University (2008). Prior experience includes 10 years in B2B sales and change management in banking/telecom sectors.
Research interests emphasize managerial sense-making, power dynamics, and strategic marketing theory. Publications appear in Organization Studies, Human Relations, and British Journal of Management. Recent projects include £372k OFWAT funding for magnetic particle water treatment solutions and £60k Innovate UK support for atomic clock commercialization.
Awarded the Dean's Award for Teaching. Supervises PhD students in marketing and organizational domains. Active in industry collaborations with NHS, Siemens, and Flex MR, focusing on digital transformation and strategic change.
