Thomas Gey

Prof. Thomas Gey is a Professor of Marketing and Strategic Management at Nordakademie since 1996. His academic career includes part-time lecturing at Northeastern University (USA) and IPADE Universidad Panamericana (Mexico) since 1983. He holds a Diplom-Kaufmann from Friedrich-Alexander-Universität Erlangen-Nürnberg (1980) and a Dr. rer. pol. from Universität Bayreuth (1985).

Research focuses on branding, corporate development, neuromarketing, hybrid leadership, and online marketing. He advises global firms like Unilever, Siemens, and Philips, specializing in strategy execution, employee engagement, and vision alignment. His teaching includes strategic management, B2B marketing, and executive training.

Publications span brand management, digitalization in logistics, and diversity management. He co-founded a consulting firm offering strategic development and leadership training. His consulting emphasizes employee involvement in organizational change, advocating 'Integration over motivation.'

Key engagements include executive seminars on leadership, vision-setting, and annual goal alignment across multinational corporations.