Christoph Stockstrom

Prof. Dr. Christoph Stockstrom is a Professor of Marketing and Innovation at Nordakademie University, where he serves as Head of the Marketing and Sales Management program and the doctoral program. His academic expertise spans digital marketing, online market research, e-commerce, and innovation management. He holds a PhD from TU Hamburg-Harburg (2009), recognized with the Karl H. Ditze Preis for outstanding research in innovation planning and execution.

Education:

• Diplom-Kaufmann (Business Administration), Universität Hamburg (2003)
• Doctorate (Dr. rer. pol.), TU Hamburg-Harburg (2009)
• Visiting Researcher, Tohoku University, Japan (2004)

Research Focus: His work emphasizes digital platforms, user innovation, and strategic marketing. Key themes include maker communities, cost advantages in innovation, and the role of SMEs in innovation ecosystems. He also explores ad tech ecosystems, negotiation strategies, and data analytics applications in marketing.

Teaching & Leadership: Teaches courses such as Innovation Marketing and Strategic International Management. Previously held roles at TU Hamburg-Harburg, TU München, and FOM Hamburg. Leads doctoral programs and advises student startups via the Northern Institute of Technology Management (NIT).

Awards & Recognition:

• Karl H. Ditze Preis (2009)

Consulting & Industry Contributions: Advises medical technology firms on market research and R&D strategies. Collaborates with companies on creative workshops for medical devices and digital platforms. Active in German innovation audits and regional SME support initiatives.

Publications: Over 20 peer-reviewed articles and books, including works on user innovation in medical devices and front-end NPD practices in Japanese firms. Recent focus on maker communities and innovation outcomes in collaborative environments.