Peter Trim

Dr. Peter Trim is a Reader in Marketing and Security Management at Birkbeck Business School, part of Birkbeck, University of London. His research focuses on the intersection of marketing strategies and cybersecurity, emphasizing organizational resilience, B2B relationships, and AI-driven security solutions. He has contributed to over 30 peer-reviewed articles and authored/co-authored books such as Cyber Security Management: A Governance, Risk and Compliance Framework (2014) and Strategic Cyber Security Management (2022). His work spans topics like cybersecurity resilience, cross-cultural marketing in East Asia, and crisis management.

Dr. Trim has co-authored studies on consumer behavior in emerging markets (e.g., Vietnam and Korea), B2B cybersecurity awareness, and the application of AI in enhancing organizational security. His teaching includes modules on International Marketing and Marketing Strategy at both undergraduate and postgraduate levels.

Notable contributions include frameworks for resilient partnership development, disaster management policies, and qualitative research methodologies for emergency response exercises. His research often bridges theoretical insights with practical applications in business continuity and global security contexts.