معرفی
Dr. Yang-im Lee is a Senior Lecturer in Management and Marketing at the University of Westminster’s Westminster Business School, with affiliations to the IDEaS Research Group and the Centre for Digital Business Research. Her expertise spans strategic marketing management, cybersecurity, and cultural impacts on organizational strategy. She has held academic roles at Brunel University and Royal Holloway, University of London, and contributed to TSB-funded projects involving multiple organizations. Her research bridges marketing strategy with cybersecurity, emphasizing resilience, cultural dynamics, and AI applications. Notable outputs include co-editing Strategic Cyber Security Management (2023) and exploring virtual influencers’ roles in consumer behavior. Dr. Lee teaches marketing modules at undergraduate and postgraduate levels and advises on cybersecurity conferences and interdisciplinary initiatives.
Research Interests: Technology and marketing strategy, AI/virtual influencers, consumer motivation, cyber resilience, cross-cultural management, and cybersecurity policy.
Publications: Over 50 peer-reviewed articles in journals like the European Journal of Marketing and books on cybersecurity. Recent focus areas include cybersecurity threats, consumer behavior in collectivist markets, and AI-driven marketing strategies.
Awards & Grants: Involved in TSB-funded research projects and co-edited interdisciplinary cybersecurity volumes. Collaborates globally on women in cybersecurity and cultural dimensions of technology adoption.
Labs/Teams: Active in IDEaS and the Research Group for Inclusive and Sustainable Business, focusing on digital transformation and cybersecurity resilience.
