معرفی
Thomas Lee is a Senior Lecturer at the School of Business, University of Wollongong, Australia. He holds a PhD in Marketing from the University of Tasmania and bachelor's degrees in Management and Marketing from Curtin University. His research focuses on brand management, strategic ambidexterity, frontline employee behavior, and luxury branding. Lee's work explores how organizational strategies and market dynamics influence consumer behavior and business performance.
His research outputs span cybersecurity in retail, workplace psychology, and sustainable housing, reflecting a blend of marketing, organizational behavior, and strategic management. Lee has secured grant funding, including the AEGiS grant (2022–2023), to investigate workplace competition's impact on service behaviors. He supervises PhD students on topics like customer incivility and frontline service excellence.
Teaching interests align with his research, emphasizing brand strategy, strategic ambidexterity, and frontline motivation. Lee is available to supervise Master's and PhD students in related fields.
