Aybars Tuncdogan

Aybars Tuncdogan is a Reader in Digital Innovation and Information Security at King’s Business School, King’s College London. He holds affiliations with the King’s AI Institute, King’s Cybersecurity Centre (Informatics), and King’s Cybersecurity Group (War Studies). A Fellow of the Higher Education Academy, he also serves on the editorial review board of Industrial Marketing Management.

Education:

• PhD in Management, Rotterdam School of Management, Erasmus University
• MPhil in Business Research (Distinction), Erasmus University
• Bachelor’s in Business Management & Computer Science (Honors), Earlham College

Research Interests:

His work focuses on three pillars of digital innovation: generation (crowdsourcing, AI), marketing (digital brand personality, sales ambidexterity), and protection (information security, corporate espionage). He integrates psychology (individual differences, social identity) and computer science (machine learning/AI) frameworks.

Publications Trends:

Recent work addresses cybersecurity challenges in retail, AI ethics in healthcare, and interdisciplinary innovation. He frequently publishes in top-tier journals like Journal of Management and Scientific American, blending academic rigor with practitioner impact.

Awards & Contributions:

• 2015 Best Paper Award (shared)
• Edited books including Oxford Handbook of Individual Differences and Strategic Renewal

Teaching & Pedagogy:

Develops innovative teaching methods like inquiry-based learning to foster student creativity. Taught modules on digital marketing, consumer behavior, and research methods.

Labs/Teams:

Contributes to cybersecurity initiatives at King’s, focusing on AI-driven defense mechanisms and organizational cyber resilience strategies.