Sena Ozdemir

Dr. Sena Ozdemir is a Senior Lecturer in Marketing and PhD Director at the Department of Marketing, Lancaster University Management School. Her research focuses on strategic alliances in new product development (NPD), digital innovation leveraging Big Data Analytics, and sustainable/social innovation across B2B, B2C, and C2C contexts. She is affiliated with the Centre for Marketing Analytics and Forecasting.

**Education & Roles**: Serves as editorial board member of Journal of Business-to-Business Marketing, and has reviewed for journals like Journal of Product Innovation Management and Technovation. Currently co-editing a special issue on 'Social Innovation through Strategic Alliances in B2B Relationships'.

**Research Interests**: Cross-disciplinary studies in marketing, strategy, and operations. Key areas include global NPD practices, digital technologies in innovation, and stakeholder-driven collaborative innovation. Her work bridges academic scholarship and industry practices for marketing managers and policymakers.

**PhD Supervision**: Supervised over 5 completed PhDs in NPD capabilities, brand trust, and B2B network dynamics. Current focus includes strategic alliances and Big Data Analytics in Oil and Gas innovation. Supervision areas span manufacturing and retail/service sectors.

**Awards & Grants**: While no specific awards listed, her extensive editorial and peer-review contributions highlight scholarly recognition.

**Labs/Teams**: Active in the Centre for Marketing Analytics and Forecasting, contributing to data-driven marketing research.