Marcin Soniewicki

Dr. Marcin Soniewicki is an Assistant Professor at the Department of Business Relationships and International Marketing in the University of Economics in Poznan. His research focuses on knowledge management, competitive advantage strategies, and international business dynamics. He explores how organizations leverage knowledge resources, market orientation, and technological adoption to enhance competitiveness across different industries including construction, manufacturing, and service sectors.

Key research themes include: knowledge integration in R&D processes, the role of external knowledge networks in organizational performance, and the impact of big data analytics on strategic decision-making. His work also examines globalization challenges, psychic distance in international markets, and leadership approaches in B2B/B2C environments.

Recent studies highlight trends such as the growing importance of market orientation in high-tech manufacturing and the critical components affecting organizational performance. He investigates how companies balance internal knowledge systems with external partnerships to achieve competitive advantage, particularly through collaborative networks and strategic alliances.

Dr. Soniewicki's publications span over a decade, with a focus on empirical studies of Polish enterprises' internationalization processes and KM practices. His work bridges theoretical frameworks with practical applications, offering insights into modern business challenges like offshoring, innovation leadership, and service industry differentiation.