معرفی
Susana Almeida is a Product Owner for Analytics Use Cases in a Big Data environment at NOS and a guest lecturer at ISCTE – Executive Education. Her academic role involves teaching in the Analytics for Business postgraduate program.
Education:
- Mathematics, Faculty of Science and Technology, Universidade Nova de Lisboa
- Postgraduate degree in CRM and Market Research, Nova IMS
Her research interests center on advanced analytics, including segmentation and forecasting models for business decision-making. She applies these in B2B and B2C contexts within banking and telecommunications sectors.
Professional Experience: Over 20 years in advanced analytics, operationalizing data-driven strategies for Unicre, Tele2, Optimus, and NOS. She bridges technical analytics with practical business applications.
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