معرفی
Agneta Marell is a Professor (on leave) at the Umeå School of Business, Economics and Statistics (USBE), Umeå University. She holds a position in the Department of Business Administration, Marketing. Her work focuses on consumer behavior, sustainable marketing, and business-to-business dynamics.
Key research interests include proenvironmental technology adoption, eco-innovation diffusion, and the interplay between customer experience and brand equity. She has extensively studied topics like grocery shopping behavior, vacation decision-making, and transportation sustainability. Her work frequently bridges marketing theory with empirical applications in Swedish and international contexts.
Publications highlight trends in green consumer behavior, cluster analysis of proenvironmental choices, and the role of value orientation in sustainable tourism. She has collaborated with industry partners on projects involving absorptive capacity in university-industry collaborations and barriers to deregulation in transportation sectors.
Labs/Teams: Not explicitly mentioned in the text.
Advising & Grants: No specific grants or advising roles listed, though her work indicates collaborative research with industry and government bodies.
