معرفی
Jan Bodin is an Associate Professor at the Umeå School of Business, Economics and Statistics (USBE), Umeå University, specializing in Business Administration and Marketing. He holds the title of Distinguished University Teacher and received the USBE Pedagogical Prize 2023 for his contributions to educational innovation.
His research focuses on marketing strategies, consumer behavior (especially in sustainable transportation contexts), product development processes, and challenges in geographically remote industrial clusters. He also explores pedagogical methods in business education, including negotiation training through role-playing exercises. His work bridges theoretical frameworks like service-dominant logic with practical applications in technical product development and remote business environments.
Awards include the prestigious 2023 Pedagogical Prize recognizing his innovative teaching methodologies. His research spans over two decades, addressing topics ranging from electric vehicle adoption trends to strategic decision-making in small firms and cross-cultural negotiations.
No grants or advising information is provided in the available texts. His affiliations include roles within the Business Administration section at USBE and contributions to international conferences on environmental psychology and wine business research.
