معرفی
Johan Jansson is a Professor of Business Administration specializing in Marketing at the Umeå School of Business, Economics and Statistics (USBE), Umeå University. He serves as Assistant Head of Department and has held academic roles at institutions including Lund University and the University of Cape Town. His research focuses on sustainability, consumption patterns, circular economy strategies, transportation systems, and the marketing of eco-innovations. He has been recognized with the title of Distinguished University Teacher (2016).
Education: PhD in 2009 on consumer eco-innovation adoption, Docent qualification in 2015, and a strong background in marketing ethics and sustainable development. Research emphasizes policy impacts on consumer behavior, digitalization in public transport, and barriers to sustainable transport adoption. He leads projects funded by K2 (Swedish Knowledge Centre for Public Transport) exploring digitalization's role in enhancing public transport satisfaction and reducing emissions.
Teaching includes courses on marketing ethics, responsible consumption, and sustainable transportation. He has advised numerous doctoral, master's, and bachelor's students. Awards include the 2016 Distinguished University Teacher title and recognition for contributions to sustainability marketing research. His work bridges academic research with practical policy implications, particularly in mobility systems and circular economy frameworks.
