معرفی
Elin Nilsson is an Associate Professor (Docent) and Lecturer in Business Administration at Umeå School of Business, Economics and Statistics (USBE), Umeå University. Her research focuses on consumer behavior, retail innovation, and sustainable consumption patterns. She holds a PhD and has been recognized as a Distinguished University Teacher.
Education & Qualifications:
- Doctor of Philosophy (PhD)
- Docent (Associate Professor) in Business Administration
- Recipient of USBE's Scientific Award (2022)
Research Interests:
Elin’s work explores digital interaction in retail, consumer decision-making processes, and systemic challenges in food sustainability. Key areas include:
- Retail Innovation: Future store designs, self-service technologies, and AR integration.
- Sustainability: Antibiotic resistance in food systems, sustainable milk production, and consumer responsibility gaps.
- Consumer Psychology: Decision-making under time pressure, cognitive proximity effects, and spatial shopping dynamics.
Notable Projects:
- Co-founder of the Future Retail Lab, accelerating retail innovation through collaboration with businesses.
- Interdisciplinary study on dairy production sustainability with agricultural scientists and cooperatives.
- Research on antibiotic resistance discourse and consumer engagement through supermarket campaigns.
Awards & Recognition:
- USBE Scientific Award (2022)
- Internationally Awarded Doctoral Dissertation
- "Excellent Teacher" designation for pedagogical excellence
Teaching & Engagement:
She teaches marketing, research methods, and supervises theses while maintaining strong industry ties. Elin frequently collaborates with companies like Lindex for guest lectures and leads workshops on retail challenges.
