Adrian Peretz

Adrian Peretz serves as an Associate Professor of Marketing at Oslo Business School within the Faculty of Social Sciences at Oslo Metropolitan University. His academic appointment is specifically within the Strategy, Innovation and Marketing department where he contributes to both teaching and research activities. Peretz maintains an active research profile with numerous publications in marketing and business journals.

• PhD in Marketing from the Norwegian School of Economics
• MBA from Columbia Business School

Peretz's research primarily focuses on marketing strategy, brand management, and consumer psychology. His work demonstrates a strong emphasis on practical applications of marketing theory, particularly in the areas of brand extensions and strategic brand management. More recently, his research has expanded into corporate social responsibility and circular economy, examining how these concepts intersect with traditional marketing strategy and competitive advantage in various industries, particularly the food sector. His research methodology typically combines theoretical frameworks with empirical studies of real-world business practices.

Analysis of Peretz's recent publications reveals a clear evolution in his research interests from core brand management topics toward sustainability-focused marketing strategies. While maintaining his expertise in brand extensions and consumer psychology, he has increasingly addressed contemporary business challenges related to corporate social responsibility, sustainability measures in retail food industry, and circular economy development. His work often takes a strategic perspective, examining how marketing concepts can serve as sources of competitive advantage rather than merely tactical implementations.

Peretz has co-authored six marketing textbooks that are widely used in academic and professional settings, particularly focusing on brand management and marketing communication. His textbooks have established him as a significant contributor to marketing education in Scandinavia.

His professional background includes several years as VP of Marketing in the fast-moving consumer goods sector before transitioning to academia, providing him with practical industry experience that informs his research and teaching approach. This industry background is evident in the applied nature of his research and his focus on practical marketing strategy implementation.