Jonathan Lloyd Lezon

Jonathan Lloyd Lezon serves as an Instructor in the Marketing/Transportation department at the University of Arkansas' Walton College of Business. He has been teaching since 2016 with a focus on practical marketing and sales education through the Professional Sales Program.

Lezon's research interests center around marketing fundamentals, sales management, brand strategy, and omni-channel retailing. His industry background in consumer electronics with major corporations informs his practical teaching approach that bridges academic concepts with real-world business applications.

As an active industry participant, Lezon owns and operates a brand management company in Fayetteville, AR focused on sales and operations. He serves as an advisor to the University of Arkansas chapter of the American Marketing Association, connecting students with industry professionals.

Lezon has made significant contributions to marketing education through his published textbook "This Thing Called Marketing" (First Edition, Cognella Publishing), which serves as a foundational resource for marketing students.

His professional journey includes executive positions at Sony Electronics, Inc. and Samsung Electronics America where he held general management, marketing, and sales management roles. This extensive industry experience shapes his teaching methodology in the Professional Sales Program, which prepares students for careers through hands-on learning, industry partnerships, and real-world sales competitions.