David Johnson

David Johnson serves as a Lecturer in the Department of Marketing at the Walton College of Business, University of Arkansas. With over 30 years of industry experience in consumer-packaged goods sales, merchandising, and account management, he concurrently holds the position of Director of Operations at Bodark Khavi Company, a coffee enterprise he founded.

Education

• MBA in Management, California State University-Dominguez Hills
• BSBA in Marketing and Supply Chain Management, Sam Walton School of Business, University of Arkansas

Research and Teaching Focus

Mr. Johnson's academic work centers on Marketing Research, leveraging his extensive background in Consumer-Packaged Goods, Sales, Merchandising, and Account Management. His industry experience directly informs his teaching methodology, emphasizing practical applications in real-world business scenarios. The integration of operational leadership at his coffee company provides students with contemporary case studies bridging academic theory and commercial execution.