Roberta Demesko

Roberta Demesko is a Professor of fashion marketing and management at Savannah College of Art and Design (SCAD), serving since Winter 2020. She holds an M.B.A. in business from SDA Bocconi School of Management and a B.A. in art history from Pomona College.

Her professional career spans over 15 years in luxury fashion, with leadership roles at Bally, Roberto Cavalli, and Gucci. Notably, she spearheaded the global success of the Janelle flat shoe at Bally, which became a top worldwide seller, driving 45% of women’s shoe sales and 3% of total sales across all categories. She has led cross-functional teams in Europe, managing product development, pricing, and omni-channel strategies to enhance brand visibility and commercial growth.

Her expertise includes omni-channel retail strategies, product lifecycle management, and brand positioning in luxury markets. At SCAD, she integrates industry insights into teaching, emphasizing real-world applications of fashion business principles.