معرفی
Isurini Wickramanayake serves as Senior Lecturer in Digital Marketing at the Claude Littner Business School, University of West London, where she leads the MSc Digital Marketing program and teaches on the BSc (Hons) Marketing and Social Media course. With over 13 years of industry experience in the Consumer Packaged Goods sector, she brings practical expertise from multinational corporations including Unilever, GSK, and Hemas Consumer Brands.
Her research focuses on Digital Marketing strategy, Brand Management, and Innovation within CPG contexts, emphasizing real-world applications in brand building, new business development, and data-driven communications. Her professional background bridges academic theory with industry practice, particularly in category management and consumer insights.
Notable recognition includes:
- Gold Effie Award (2019) for insightful brand communications development
As an educator, she integrates award-winning industry experience into curriculum design, mentoring students through case studies on successful brand transformations and digital marketing campaigns within competitive consumer markets.
