معرفی
Linda J. Luca is an Adjunct Professor of Marketing at Fordham University’s Gabelli School of Business, where she also co-directs the M.S. in Marketing Intelligence program. She brings over 30 years of industry experience, previously serving as EVP and Group Managing Director at McCann New York, leading integrated marketing campaigns for major brands like Unilever, Cadbury-Adams, and Major League Baseball. Recognized for her professional and academic contributions, she has won awards such as the Effies and AME awards, and has judged these competitions. Her teaching excellence has earned her the Gabelli Faculty Cura Personalis Award and the Teaching Excellence Award (Part Time).
Education: M.B.A. in Finance from Pace University’s Lubin School of Business and B.A. in History from the University of Michigan.
Research and teaching focus on integrated marketing communications, advertising effectiveness, and brand strategy. Her industry experience emphasizes campaign development and talent training, particularly in the consumer goods and sports sectors.
