Jozeph Panzarella

Jozeph Panzarella is a Clinical Assistant Professor and Director of the M.S. in Digital Marketing and Media program at Yeshiva University. He specializes in organic social media advertising, advanced analytics for marketing, and business intelligence. His professional experience includes roles supporting brands like Cadillac, Pfizer, and the U.S. Department of Commerce, as well as high-profile campaigns such as the 2010 U.S. Census and Brand USA.

He holds an M.S. in Communications from Syracuse University. His teaching focuses on Digital Marketing, Marketing Analytics, and Database Management. His research interests include creative brand-building strategies, customer loyalty, and leveraging insights for competitive advantage.

Panzarella has contributed to consumer loyalty initiatives and startup marketing across industries. He provides marketing analytics support for both corporate and government entities, emphasizing data-driven decision-making.