Catherine Mezera

Catherine Mezera serves as a Teaching Associate Professor at West Virginia University's Reed School of Media and Communications, specializing in advertising, copywriting, and creative strategy within the Advertising and Public Relations department. She instructs for both the on-campus advertising and public relations program and the online undergraduate integrated marketing communications major.

Her educational foundation includes an undergraduate degree in advertising and a master's degree in journalism, both earned at West Virginia University. Her graduate research examined relationship marketing effectiveness and loyalty program psychology within integrated campaigns.

Mezera's scholarly focus bridges advertising theory with practical industry applications, emphasizing how psychological principles drive consumer engagement in loyalty programs and integrated marketing strategies. Her work connects academic frameworks to real-world creative execution.

• Reed College of Media Outstanding Teaching Award (2019-2020)

As a dedicated mentor, she volunteers as a WVU Project 168 Coach guiding students across disciplines and serves as Communications Advisor for the DOE-sponsored WVU EcoCAR Team—a cross-college initiative involving Engineering, Business, Creative Arts, and Diversity units. Her professional background spans corporate marketing communications direction at a global technology firm (handling branding and campaign budgets), creative strategy in media, and senior project management for U.S. Department of Energy grants with expertise in technical curriculum development and corporate training.