Dr. Marielle Creusen is an academic at Delft University of Technology's Industrial Design Engineering department, specializing in consumer behavior, product design, and marketing strategy. She teaches courses like Understanding Values and SPD Research , and actively contributes to academic research. Her work focuses on how design elements—such as lighting, brand aesthetics, and experiential augmentation—influence consumer perception and decision-making. She serves on the SIA (NWO) committee, reflecting her engagement with broader academic and policy initiatives. Recent publications explore topics like brand strength’s role in aesthetic preferences and the impact of retail lighting on product evaluation. Her research bridges design theory with practical applications, emphasizing responsible marketing practices and sustainable design solutions.
