Wes Hartmann is the John G. McCoy-Banc One Professor of Marketing at the Stanford Graduate School of Business. His research focuses on the intersection of marketing, economics, and policy, with emphasis on pricing strategies, brand advertising, social interactions, and conservation. He has advised numerous PhD students who have secured academic and industry positions globally. Key research interests include understanding frequency in brand advertising, preference externality estimators, and the economics of harm reduction through conservation experiments. Hartmann’s work bridges theoretical econometric models with real-world applications, such as dynamic pricing in retail and the impact of digital cinema on market dynamics. His publications have been recognized with prestigious awards, including finalist nominations for the John D.C. Little Award and the Paul Green Award. Notable contributions include groundbreaking studies on Super Bowl advertising effectiveness and the implications of social networks on consumer behavior. Hartmann’s advising record spans over 15 students, many of whom have secured tenured positions or roles at top institutions like Harvard, Columbia, and NYU. His research collaborations include projects on conservation field experiments, internet vs. TV advertising efficacy, and the role of social interactions in targeted marketing.
Prof. Dr. Bernd Skiera is a leading Marketing Professor at Goethe University Frankfurt since 1999 and a member of the managing board of the efl - The Data Science Institute. His work bridges information systems and marketing, with a focus on data-driven decision making and digital transformation.
Sandra González-Bailón is the Carolyn Marvin Professor of Communication at the University of Pennsylvania's Annenberg School for Communication and holds a secondary appointment in Sociology. As Director of the Center for Information Networks and Democracy (CIND), her research examines how communication networks shape information exposure, with implications for political engagement, mobilization dynamics, and news consumption patterns. Her methodological work bridges computational social science and political communication. Education M.S. from University of Oxford (2004) Ph.D. from University of Oxford (2007) Research Focus González-Bailón's research program investigates the intersection of technology and society, with emphasis on how digital networks transform political communication. Key areas include: Information diffusion : Studies how content spreads through social platforms during elections and crises Algorithmic curation : Examines how platform algorithms shape ideological segregation and exposure diversity Network dynamics : Maps communication patterns in online collective action and protest movements Her empirical work employs computational methods to analyze digital trace data at scale. Publication Trends Recent publications demonstrate sustained focus on social media's impact during democratic processes, particularly the 2020 U.S. election. Key thematic threads include: misinformation diffusion patterns, asymmetric polarization in news exposure, experimental analysis of platform deactivation effects, and methodological innovations in computational social science. Notable contributions appear in Science , Nature , and PNAS . Center Leadership As founding director of CIND, González-Bailón oversees research examining how digital technologies impact democratic resilience, with projects spanning misinformation analysis, network mapping of political discourse, and policy interventions for platform governance.
Om Narasimhan is Professor of Marketing at the London School of Economics and Political Science. His research focuses on entrepreneurship in emerging markets, innovation, pricing, and distribution channels. He earned his Ph.D. from the University of Southern California and previously held the Board of Overseers Chaired Professorship at the University of Minnesota's Carlson School of Management. Education: Ph.D. in Business Administration (Marketing), University of Southern California M.S. in Physics, University of Virginia B.S. in Physics, University of Delhi His work explores how microentrepreneurs navigate informal economies and how marketing strategies adapt to emerging market constraints. Research integrates behavioral economics, supply chain dynamics, and consumer psychology to address real-world business challenges. Publications emphasize empirical analyses of market mechanisms, with recurring themes in retail strategy, compensation models, and global business development. Article keywords frequently include entrepreneurship, consumer behavior, and emerging economies. Awards: SIG Best Paper awards (American Marketing Association) John D. Little award finalist Marketing Science Institute Young Scholar Outstanding Researcher Award (Carlson School) Best MBA Professor Award (Carlson School) He teaches in the Masters in Management and Global Executive programs, with executive education engagements at companies including 3M, Samsung, and Target. Leads the Marketing Faculty Research Group at LSE.
Joss Wright is an Associate Professor and Senior Research Fellow at the Oxford Internet Institute , University of Oxford. He co-directs the Oxford EPSRC Cybersecurity Doctoral Training Centre and the Oxford Martin Programme on the Wildlife Trade, focusing on computational approaches to social science questions about information control and privacy. Education : PhD in Computer Science from the University of York (research on anonymous communication systems), postdoctoral work at the University of Siegen (cloud computing security). His research spans internet censorship , privacy-enhancing technologies , and cyber-enabled crime (notably the online illegal wildlife trade ). He bridges technical analyses of security systems with their social and political implications, advising the European Commission and UK Parliamentary Science Committee on digital policy. Recent work includes machine learning applications to detect patent filing trends related to wildlife trade and analyzing Chinese smart city surveillance for human rights risks. He has contributed to media outlets like the Guardian and New Scientist. Notable projects include the Oxford Martin Programme on Wildlife Trade and studies on discriminatory effects of internet filtering . He supervises students like William Lugoloobi (DPhil in Social Data Science) and former advisee Samantha Bradshaw (now Assistant Professor at American University).
Dr Harrison Smith is a Lecturer in Digital Media & Society at the University of Sheffield's School of Sociological Studies, Politics and International Relations. He holds a PhD from the University of Toronto’s Faculty of Information, alongside MA and BA degrees in Sociology from Queen’s University, Canada. His research focuses on the political economy of data analytics, particularly in smart cities and consumer surveillance contexts. Education: PhD in Information Studies, University of Toronto (Canada) MA in Sociology, Queen’s University (Canada) BA (Hons) in Sociology, Queen’s University (Canada) Smith’s research examines how data infrastructures shape socio-economic inequality through processes like surveillance, classification, and market segmentation. Key areas include location-based marketing, 5G data infrastructures, and industry consolidation in data analytics. His work critiques how digital technologies reconfigure urban spaces and labor markets, particularly in 'smart city' contexts. Recent publications explore the metaverse's industrial implications, blockchain’s role in dispute resolution, and surveillance practices at music festivals. His teaching includes leading the module SCS2016: The Sociology of the Media. Smith’s expertise bridges media theory, urban informatics, and critical data studies, emphasizing ethical and political dimensions of digital technologies in everyday life.
Professor Heather Wardle is a distinguished social scientist at the University of Glasgow's School of Social and Political Sciences, holding dual appointments in Urban Studies & Social Policy and the School of Health & Wellbeing. With nearly twenty years of experience, she specializes in gambling research, policy, and practice, serving as co-director of Gambling Research Glasgow and leading the prestigious Lancet Public Health Commission on Gambling. Her work is supported by major funding bodies including the ESRC, Wellcome Trust, and NIHR. Professor Wardle's research explores the evolving relationship between gambling and gaming behaviors, particularly how technological changes create new risks and opportunities. She investigates how policy evidence is framed and developed, with a strong emphasis on incorporating lived experience into decision-making processes. Her work bridges academic research, public health policy, and practical interventions, focusing on understanding gambling's impact on individuals' lives and developing effective solutions. Her extensive publication record demonstrates significant contributions to understanding gambling consumption patterns, gambling harms, sports betting culture, and the intersection between gaming and gambling. Recent work shows increasing attention to mental health impacts, policy development, and evidence-based interventions, particularly regarding vulnerable populations and specific contexts like football fan culture. Professor Wardle has played leadership roles in major research initiatives including the Health Survey for England and the British Gambling Prevalence Survey. She has developed innovative approaches to measuring gambling harms and has contributed significantly to shaping gambling policy through her evidence-based recommendations. Her work extends to developing practical tools like the 'Words Matter' language guide for respectful reporting on gambling. She leads Gambling Research Glasgow and has established significant collaborations across academic, policy, and practice domains. Her research team has conducted important studies on gambling harms in social care settings, esports betting, and the relationship between gambling marketing and unplanned gambling spend. Current projects include longitudinal studies of gambling careers during the pandemic and interventions targeting at-risk male sports bettors.
Gil-Soo Han is a Professor in the Department of Communications and Media Studies at Monash University, Faculty of Arts, where he has been a faculty member since 2008. His interdisciplinary research bridges sociology, media studies, and cultural analysis, with a focus on intercultural communication, religious communication, health communication, and contemporary Korean society. Disciplinary Background: Sociology with applications in media, religion, and migration Institution: Monash University, Australia Department: Communications and Media Studies Teaching: Global and intercultural communications, media industries His research interests include: Intercultural and global communications Religious communication, especially Korean Christianity Health communication among migrants Media representation of ethnic minorities Nationalism and grassroots movements in South Korea Funeral rites and death culture in Korea and Australia The Korean diaspora in Australia and New Zealand His recent publications reflect a strong trend toward analyzing nationalism, identity, and socio-cultural change in South Korea, particularly through media discourse and public movements such as the 2016–2017 Candlelight Revolution. He also explores end-of-life practices among migrants, highlighting cultural continuity and change. His scientific awards include: Good Practice in Teaching, Monash University (2007) Winner of Korean Education Minister’s Book Prize (2020) He has received research funding from the Academy of Korean Studies and the Australian Research Council. He is actively involved in supervising PhD students and contributing to public discourse through media engagement. He leads an international project on Local Agency and National Responses to Globalisation and has published extensively on Korean diaspora, media, and religion. He is affiliated with the following research groups and platforms: ORCID: 0000-0003-4135-211X Google Scholar, ResearchGate, Academia.edu
Tridas Mukhopadhyay is the Deloitte Consulting Professor of e-Business at Carnegie Mellon University's Tepper School of Business, where he has served on the faculty since 1986. His academic journey at CMU progressed from Instructor of Information Systems (1986-1987) to Assistant Professor (1987-1993), Associate Professor (1993-1997), Professor (1998-present), and Deloitte Consulting Professor of e-Business (2000-present). He also served as Director of the MS in Electronic Commerce program from 1999-2004. Ph.D. in Computer and Information Systems, University of Michigan–Ann Arbor, 1987 M.B.A. in Computer and Information Systems, Indian Institute of Management Calcutta, 1981 B. Tech. in Electrical Engineering, Indian Institute of Technology Kharagpur, 1978 Professor Mukhopadhyay's research spans multiple critical areas in information systems and technology management. His work on strategic IT use examines how organizations derive business value from information technology investments. He has conducted extensive research on business-to-business commerce, particularly focusing on e-procurement systems, web-based marketplaces, and electronic intermediation models. His cybersecurity research investigates the economic aspects of cyber security, including liability mechanisms and patch release strategies. In software engineering, he has studied productivity, quality metrics, and offshore software development contracts. His most recent publications reveal several key trends in his research trajectory. There's a growing focus on digital platform economics, examining advertising models, virtual currency systems in gaming, and sharing economy dynamics. His work increasingly incorporates behavioral aspects, studying how users respond to personalized content and how backers exert control in crowdfunded projects. Methodologically, his research employs sophisticated analytical approaches including hierarchical Bayesian models, structural equation modeling, and natural experiment designs. CART Research Frontier Award, Carnegie Mellon, 2005 Distinguished Ph.D. Alum, Michigan Business School, 2004 Best Paper, International Conference on Information Systems, 2001 Best Paper, MIS Quarterly, 1995 Xerox Research Chair, Tepper School of Business, 1988-1989 Information Systems Society Distinguished Fellow, 2012 Professor Mukhopadhyay has served on numerous editorial boards including Information Systems Research (1994-2003), Management Science (1999-2003), and MIS Quarterly (1997-1999), demonstrating his significant contributions to the field. His consulting work with major organizations including Alcoa, Chrysler, Ford, General Motors, IBM, and governmental agencies like the United States Post Office and Pennsylvania Turnpike has provided practical insights that inform his academic research. He has been actively involved in university governance through committee service including the Business Technology Faculty Search Committee and the CMU Faculty Senate. His research has been supported through various industry partnerships and academic grants, though specific grant details aren't provided in the source material. His teaching focuses on Business Computing and Strategic IT courses, reflecting his expertise in both foundational information systems concepts and strategic applications of technology in business contexts.
Alessia D'Amico is an Assistant Professor at the Utrecht School of Law , specializing in the International and European Law Department. Her research focuses on the regulation of digital platforms, particularly from competition and data protection perspectives. She coordinates the master's course The Law of Market Technologies . PhD in Competition Law, European University Institute LLM in Competition Law, King’s College London LLB, Queen Mary University of London Her research integrates Competition Law , Data Protection Regulation , and Law and Technology frameworks. She has collaborated with Privacy International and worked at the UK Competition and Markets Authority. Recent publications and media contributions (2022–2025) center on digital markets, EU regulatory challenges, and antitrust trends. Key themes include Exploitative Abuse in Platform Markets , Digital Markets Act (DMA) Compliance , and Big Tech Market Dominance .
Keena Lipsitz is a Professor of Political Science at Queens College, City University of New York. She is also affiliated with the Graduate Center at CUNY. Her work bridges political communication, political behavior, and democratic theory, focusing on how electoral processes and campaign strategies impact voter engagement and democratic health. Research Interests Political communication dynamics Electoral competition effects Democratic theory and reform Political polarization mechanisms Partisan behavior during crises Information environments in campaigns Publication Trends reveal interdisciplinary work merging political science with systems theory, behavioral analysis, and public health. Her most recent articles (2024) examine nonlinear political advertising effects and partisan responses to pandemics, while earlier works analyze polarization feedback loops, moral appeals in rhetoric, and institutional impacts on civic participation. Contact : keena.lipsitz@qc.cuny.edu | Website (via CUNY)
Michael Brito is a Lecturer in Mass Communications and Social Media at the School of Journalism and Mass Communications, College of Humanities and the Arts, San José State University. He is also a seasoned industry leader, currently serving as the Global Head of Data + Intelligence at Zeno Group, where he leads a 50-member analytics team supporting global clients in B2B, consumer, technology, and healthcare sectors. His academic and professional work bridges digital marketing, brand strategy, and data-driven communications. Michael’s research interests include digital marketing, social media strategy, brand communications, narrative intelligence, audience segmentation, and AI applications in PR. He is a recognized thought leader with extensive publications and blog posts exploring brand archetypes, earned media, customer engagement, and the future of digital storytelling. His work emphasizes the integration of data analytics into strategic communications to enhance brand visibility and audience connection. The trends in his recent articles reflect a strong focus on artificial intelligence in public relations, media intelligence, narrative analysis, and the evolution of digital customer journeys. His writings analyze tools like Pulsar and Cision, explore generative AI in search, and critique traditional metrics like earned media value, advocating for more sophisticated, insight-driven approaches. Top 50 Social Intelligence Pioneers by The Social Intelligence Lab Dashboard 25 Class of 2022 by PRWeek Top 25 Digital PR Innovators by PRovoke Media Michael Brito mentors students in digital communications and advises on strategic brand development. He has led major initiatives in media monitoring, social intelligence, and data-informed PR outreach. He founded and contributes to a widely-read blog on social media marketing and is a frequent speaker at industry events, including TEDx. He is also a proud U.S. Marine veteran, bringing leadership and discipline to his academic and professional roles. He is actively involved in the COMM+ lab at SJSU and supports student media through his teaching and mentorship. His work continues to influence both academic curricula and industry best practices in digital communications and brand analytics.
Aleksandar Mihajlovic is a researcher and Art Director at Singidunum University, Serbia. With a doctoral degree in Contemporary Business Decision-Making (2022), a master's in Business Economics (2014), and a bachelor's in Computer Graphics and Design (2008), he combines academic rigor with creative leadership in the university's marketing strategy. Doctoral studies: Contemporary Business Decision-Making, Singidunum University (2022) Master studies: Business Economics, Singidunum University (2008–2014) Undergraduate: Computer Graphics and Design, Faculty of Informatics and Management (2005–2008) High school: Robotics and Flexible Production Systems Technician, Polytechnic Academy (1995–1999) His research spans visual communication , digital marketing , and artificial intelligence applications in creative industries. Key contributions include Co-authoring 11 academic papers (2015–2025) on topics like Instagram ad effectiveness, techno-feudalism, and responsive logo design. Developing the scientific research portal 'Singipedia' and international magazine 'SingiLogos'. Participating in 7 global projects including Erasmus+ and TEMPUS initiatives. His scientific awards include the JISA Discobolos Special Award (2010), IT Globus Award (2010), and Grafima Fair Special Award (2025). He serves on the organizing committee for conferences like Sinteza and Sitcon , and has judged marketing competitions while volunteering for NGOs like the City Organization of the Deaf of Belgrade.
Joseph Johnson is an Associate Professor in the Marketing department at the Miami Herbert Business School, University of Miami. His research spans multiple domains of marketing with a particular focus on the intersection of artificial intelligence and marketing strategy, demonstrating significant scholarly productivity with publications from 2017 through 2023. Professor Johnson's research interests include: Marketing Strategy and Business Turnaround Artificial Intelligence Applications in Marketing Healthcare Service Quality and Patient Satisfaction International Business Expansion Strategies Mutual Fund Advertising and Consumer Perception Organizational Process Optimization Social Media and Multimedia Content Analysis His publication record reveals a consistent trajectory toward integrating advanced analytical methods with traditional marketing challenges. Johnson has published extensively on applying predictive analytics to email marketing effectiveness, healthcare service quality improvement, and organizational process efficiency. His work bridges theoretical marketing concepts with practical business applications across diverse industries including finance, healthcare, and international business, with several publications appearing in top-tier journals such as Journal of the Academy of Marketing Science and Marketing Science. Johnson's research has garnered attention across academic and professional platforms, with his publications being referenced in patents and discussed on social media and news outlets. His collaborative approach is evident through co-authorship with researchers from healthcare, computer science, and neuroscience fields.
Professor Nicholas Carah is a leading academic at the School of Communication and Arts , The University of Queensland , and serves as Director of the Centre for Digital Cultures & Societies . He is also an Associate Investigator in the ARC Centre of Excellence for Automated Decision-Making and Society . His research focuses on the algorithmic and participatory advertising model of digital media platforms , with a sustained investigation into digital alcohol marketing . His research spans digital media, algorithmic culture, and affective capitalism , examining how platforms like Instagram, Snapchat, and Facebook shape promotional practices and user behavior. He has led major ARC-funded projects and co-edited works such as Digital Intimate Publics and Social Media (2018) and Conflict in My Outlook (2022). As Deputy Chair of the Foundation for Alcohol Research and Education , he contributes to policy development on unhealthy product marketing. His recent publications highlight trends in social media advertising, algorithmic transparency, and health-risk marketing . Supervision roles include Principal Advisor for PhD projects on topics like digital labor, FemTech, and augmented reality , and Associate Advisor for cross-cultural studies in media and communication. He advocates for citizen science approaches to monitor digital marketing and its societal impacts.
