Bernd Skiera

استاد · Marketing Analytics

Leibniz Institute for Financial Research

Germany

معرفی

Prof. Dr. Bernd Skiera is a leading Marketing Professor at Goethe University Frankfurt since 1999 and a member of the managing board of the efl - The Data Science Institute. His work bridges information systems and marketing, with a focus on data-driven decision making and digital transformation.

حوزه‌های پژوهشی

Marketing Analytics Electronic Commerce Online Advertising Data Driven Marketing Machine Learning Artificial Intelligence Customer Management Marketing Technologies (MarTech)Sales Technologies (SalesTech)Integration Platforms as a Service (iPaaS)Online Consumer Privacy

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Bernd Skiera در جاهای دیگر

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